Introduction: The Innovation Dilemma – Science vs. Exploration When delving into new product development where the unknowns are many there are different approaches to identifying a viable solution. The scientific method has been a well tested and generally approved approach,…
Commercializing new products is all about managing risk, both commercial and technical. Great leaders understand that risks are inherent and that failure is part of the journey. They also know when to keep going and when to stop a project.…
Gen AI greatly enhances the consumer insights gathering process by increased efficiency, improved data accuracy, and deeper consumer insights. Google’s NotebookLM was designed to distill down large amounts of information based on your prompts. The process I followed is outlined…
The first step to product innovation is knowing your customer requirements. For consumer products this means interviewing people and conducting consumer surveys. Designing a well-structured question set with probing questions to gather focused consumer insights was the first step. The…
